- END REPORT
2001 thru September 2002
Ol' Blue, USA (United Safety Alliance, Inc. a Non-Profit
501 (c)(3) Educational and Charitable Organization
founded in 1986) recently concluded its 2002
National Highway Safety
It attracted an estimated audience, media coverage and
impressions of 22 million – an extremely impressive
During The 2002 Tour, 'Ol' Blue'® and the Rolling Billboard
traveled 10,430 miles through 19 states and held 20
events, some of which were 3 days long. Overnight
or break stops were made in 99 cities, including 66
truck stops and 33 rest stops (1,660 total hours spent
with seventy thousand impressions). Each of these
stops generated considerable interest from both truckers
and the public.
road, exposure was 2.3 million impressions (where trailer was viewed while driving).
'Ol' Blue'® and its 53-foot Rolling Billboard trailer,
complete with Sponsor's and law enforcement logos,
has proven to be an unparalleled asset in attracting
attention to its safety programs and their supporters.
To date, Ol' Blue, USA has the only non-governmental
vehicle in the country permitted to carry law enforcement
its Rolling Billboard, Ol' Blue, USA's team,
along with federal agencies from NHTSA, USDOT/FMCSA,
USDOT/RSPA and state/city law enforcement officers
from California, Indiana, Kentucky, Nevada, Ohio and
Texas, accomplished the following for the corporate
and industrial communities:
- Safety Center© (Trade shows)
Safety Minute© with Ol’ Blue, USA (Radio program & Web page)
The Law© with Ol’ Blue, USA (Radio program)
The Law© at Ol’ Blue, USA (Web page & E-mail)
for preventive maintenance
seminars on large vehicles and cars sharing the
Wheels, Little Kids© (School visitation program)
- Kids Safety Center© (Educational Website for Kids at www.KidsSafetyCenter.org
This attraction to 'Ol' Blue' and its sponsor-logoed
Rolling Billboard has enabled RJ Taylor, president
of Ol' Blue, USA, to expand on the programs and the
organization's goal: to develop a cooperative
working relationship between motor carriers, commercial
motor vehicle drivers, the law enforcement community
and other users of the National Highway System.
Ol’ Blue, USA is proud to point
out that it has carried all of the needed Commercial
Insurance Coverage’s for special events/safety demonstrations.
These coverage’s include: Host Medical Coverage, Commercial
Auto Coverage and a specifically designed General
Liability Policy. Furthermore, these coverage’s have
been approved by the insurance company underwriting
department and cover Ol’ Blue, USA and its sponsors
while engaged in such activities, but not limited
to, Truck Shows, Rest Area, Truck Stop, Community
Events, School Visits, Safety Tips, Broadcasting,
Publishing, Employees and Volunteers. Our sponsors,
and all agencies whose logos appear on our rolling
billboard, are named in our insurance policy as Additional
You can read more about this on the web at:
The standard operating insurance policy that trucking
companies carry is know as a “Truckmen Policy”. Typically,
Truckmen Policies don’t cover things that are not
in the usual course of business (hauling freight),
such as special events and exhibits, according to
the Institute for Insurance Information. Organizers
of such events – in trucking, school visits and other
industries – rarely cover participants who are not
employees or otherwise under the organizer’s control
and direction. This being the case, the Institute
advises that if you use a truck at a trade show, school
visit or a display, take out special event/demonstration
insurance to protect yourself against accidents and
resulting lawsuits that could happen.
Ol’ Blue, USA sponsors provide funding to our organization
to spend wisely. One of our important expenditures
is on insurance. In fact, Ol’ Blue, USA provides
approximately 15% of our sponsor’s funding to protect
our sponsors. This, we believe, is good business
Safety Center ©
The Ol' Blue, USA "Safety Center 2002"
was center stage at four major trade shows: Mid-America
Trucking Show in Louisville, Kentucky; North American
Truck Show in Boston, Massachusetts; International
Trucking Show in Las Vegas, Nevada; and The Great
American Trucking Show in Dallas, Texas. These shows
attracted a combined audience of more than 164,356
attendees and exhibitors.
“Mid-America has long been a staunch supporter of the
safety programs brought to our show,” said Tim Young, President of the Mid-America Trucking
Our Safety Center events are on the Web at www.olblueusa.org/trade.html
During trade shows, the Ol' Blue, USA “Safety Center”
conducts simulated roadside inspections, with state
law enforcement, to educate drivers on Level #1 procedures
and truck maintenance. By placement of mirrors
underneath 'Ol' Blue'®,
the vintage 1951 tractor, drivers can watch the officer
making the inspection. During other safety events,
these inspections are normally conducted with RJ sitting
behind the wheel of the truck.
Watching officers actually conduct a roadside inspection
gives drivers, fleet managers and mechanics a better
idea of what to expect during such an inspection.
Furthermore, they get a good idea of what they should
check during their own safety inspections. Question
and answer sessions are held after each demonstration.
This is both educational and informative.
Another benefit of these simulated inspections is that
it provides drivers, fleet managers and law enforcement
the opportunity to get to know each other and get
an appreciation for each other’s duties, responsibilities
and challenges. The relationship between the two
is typically adversarial. Through Ol' Blue, USA inspections,
drivers and law enforcement get a feel for what each
goes through. To spark the interaction, Ol' Blue,
USA gives sponsor's caps to those whom ask questions.
This is all about “teamwork”.
This unique traffic safety program has already reached
thousands of people in its efforts to educate and
build unity among truck drivers, law enforcement and
the public at large. Response continues to be rewarding.
ROTELLA ® ‘Super Rigs’ Truck Beauty Show
The California Highway Patrol and Ol’ Blue, USA
were the honored guests of Shell to promote highway
safety at the 20th Anniversary of “SuperRigs”.
More than 100 contestants, representing 26 states
and three provinces, participated in the three-day
June event, held at the T/A Truck Stop in Ontario,
CA. Mr. Sam Tahour, General Manager of the T/A, estimates
that some 5,000 truckers came through during
the SuperRigs Competition. Shell surprised Ol’ Blue,
USA by holding a drawing for a 24” combo TV, with
all the proceeds going to Ol’ Blue’s Big Wheels, Little
Kids School Program. At a dollar a ticket, $420.00
was raised. That was quite an honor and greatly appreciated.
Shell truly cares about highway safety! Joey and
Vicki Holiday promoted this project and collected
the money. Two very busy people selflessly giving
of their time. Many thanks to Joey, Vicki and the
Shell ROTELLA team.
A Safety Minute© with Ol’ Blue, USA promotes highway safety over the airwaves throughout North America. The
program is featured nightly on the Midnight Cowboy
Trucking Network, which has a listenership of over
2 million per month. A Safety Minute
is hosted by David “Cabover” Kolman and is sponsored,
in part, by Shell Rotella® T. These tips can also be viewed on
Ol’ Blue, USA’s Web site at www.olblueusa.org/radio.
Ask The Law© with Ol’ Blue, USA is featured on the Midnight Trucking Radio
Network. The network has a listenership of more than
66,000 nightly. Featured on this particular
program are Sergeant Kennis Miles and Sr. Trooper
Monty Dial from the Texas Department of Public Safety
(DPS), “License & Weight Division”. Listeners
have the opportunity to call in from midnight until
4 a.m. on the Shell Rotella T’s 800-phone line and
ask law and safety related questions. Listeners on
the Internet can E-mail email@example.com
and ask questions also.
Ask The Law section of the Ol’ Blue, USA Website at
"In the four years that we've been airing
the Ask The Law with Ol’ Blue, USA feature on
the Midnight Trucking Radio Network, we have continually
heard from our listeners what a wonderful program
it is," said Mindy Baker, Marketing Director of the network.
"They say it's always informative and they get
some nice insight into law enforcement and its activities."
Wheels, Little Kids© – Large Vehicle Traffic Safety demonstrations were created for 5,348
students and adults in programs at 10 schools. The
Big Wheels, Little Kids programs were hosted
by Kentucky Vehicle Enforcement, Warren County (KY),
Warren County Kentucky Sheriff’s Department, Texas
DPS (License & Weight), City of Dallas Police
Department (TX), Shell Rotella T, Champaign County
Sheriff’s Office, City of Urbana Police Department,
Triad Local School District (OH) and Ed & Carol
Ropp Trucking. This is a program that is so popular
that it is sometimes challenging to meet the demand!
Details about our school programs can be found on
the Web at www.KidsSafetyCenter.org
Our updated bicycle safety Story Book for older kids
– can be found at www.olblueusa.org
Our new bicycle safety Coloring Book for kids
– produced specifically to help children easily learn
the lessons – and importance – of safety around large
vehicles – can be found on the web at www.olblueusa.org/coloringbook/
"Shell ROTELLA® T has a long history in promoting
safety. Sponsoring Ol' Blue, USA is a wonderful
way to continue ensuring that children and their parents
can be as safe as possible on the road and around
large vehicles." This
statement from Earl Blanchette, Director of Product
Management, and Ms. Shirley Yin-Piazza, Marketing
Manager for Shell ROTELLA T, came during our Press
Conference at the 2002 Mid-America Trucking Show when
they presented a check in the amount of $10,000 to
the Big Wheels, Little Kids© safety programs of Ol'
Blue, USA. A video of this presentation, courtesy
of Trade Show Television Network, can be viewed on
the web at www.olblueusa.org/video/streaming/mats2002.html
Photo below was taken at Warren East Middle School in Bowling
Green, KY. Local media covered this Big Wheels, Little
Photo on right shows members of the Urbana Police
Department and Champaign County Sheriff’s Office escorting
‘Ol’ Blue’ to a school in Ohio. Deputy Aaron Brown
and Officer Molton did a great job.
Photo below was taken at Urbana North Elementary School in Ohio.
This was an extremely large, and enthusiastic, audience.
When we said we have to leave, 300 kids started chanting,
“NO, don’t go”!
Photo on right was taken during our visit to The School of Liberal
Arts and Science, in Dallas, TX.
Stop and Community Events
Kentucky Vehicle Enforcement, Warren County Kentucky,
Shell Oil Co., and the City of Vandalia Ohio Police,
Fire and Parks Departments, hosted community events,
truck and rest stop events and assemblies, with an
estimated audience of over 8,000 people. Other
county, city and state agencies that played a big
role in these and other events were California Highway
Patrol; Champaign County Ohio Fire & Sheriff’s
Department; City of Urbana Fire and Police Departments;
Ohio State Highway Patrol; Indiana State Police; Kentucky
State Police; Louisville Police Department; Warren
County Kentucky Sheriff’s Department; Texas DPS License
& Weight; Texas DPS Motor Vehicle Theft; City
of Dallas Police Department and the City of Houston
In January of 1998, Ol’ Blue,
USA was a one-page web site. Today, the site has
over 280 pages of information and is being
viewed by 43 countries and has generated 372,676
“hits” in one month. Presently, there are over
285 outside websites linked to the Ol’ Blue,
USA’s site along with 401 search engines allowing
access to our site. Our Website reports on “stats”
are handled in a separate attachment. This is in
great thanks to our story editors, Kathy Harders,
Gary Bricken and David “Cabover” Kolman.
The site now includes information
on pre-trip inspections, updated news, live and archived
pictures from Web-Cam broadcasts of trades shows,
and programs like “A Safety Minute”©. In addition,
you will find information on sponsors, our National
Highway Safety Tour schedule, our Big Wheels, Little
Kids© School Visitation Program and the Kids
Safety Center© with our online School News, storybook
and coloring book. These can be found at the Kids
Safety Center portion of the Ol’ Blue, USA Website
Our Website also includes Streaming
Video©, and MP3© sound, as well as the history of
Ol’ Blue, USA, financial statements, insurance coverage
explanation and much more.
With more than 6 million websites on the Internet today, the Ol’ Blue, USA website
is among the most frequently visited, according to
Alexa, (www.alexa.com), an Internet company that tracks website "hits."
"The site www.olblueusa.org has maintained its traffic ranking position among the top 5% of sites
ranked by Alexa Internet throughout 2002," said
Alexis Rossi, Director, Editorial and Customer Service.
Alexa.com report “stats” are handled in a separate attachment.
Several websites, in particular,
need to be recognized for their extra coverage
of Ol' Blue, USA’s safety tips with “A Safety Minute”
Ad Banner as a PSA, on their home page. They are:
As always, the media has been supportive of Ol'
Blue, USA and its activities. We have had coverage
of, among other things, our National Highway Safety
Tour, Safety Center, School Programs and Community
Several of the media, in particular,
need to be recognized for their coverage of Ol'
Blue, USA. They are:
Trade Show Television Network, www.TSTN.net
(cable TV at Mid-America) and WBKO-TV (ABC)
WLW-Radio, WBAP-Radio, WBVR-Radio, WKTC-Radio, WDNS-Radio
and ABC/Sirius Satellite Radio Channel 180
Fleet Equipment, Movin’ Out, Overdrive, RoadKing
Magazine, rpm Magazine, The Trucker,
Daily News (Bowling Green, KY) and Urbana
Daily Citizen (Urbana, OH)
Layover.com, LOADS.org, MovinOut.com, PRNewswire.com,
RoadKing.com, TruckNet.com, TheTrucker.com, TruckingInfo.com,
TWNA.org, TruckPoint.com. and Yahoo News
A special note, a News Release on our Coloring and Story Book went out this
year from the Truck Writers of North America, Tom
Kelly, and was carried by the PR Newswire, at http://www.prnewswire.com/company/usnational.html
The above-mentioned media attracted a combined audience
of more than 2.2 million.
Since the media figures quoted represent known coverage
of Ol' Blue, USA, there could still be a significant
unknown coverage by media. A full spectrum of trade,
print, TV and radio was represented. Reports continue
to come in daily. A media report on coverage of the
Ol' Blue, USA “National Highway Safety Tour”
is handled in a separate attachment.
What Was In It For You?
All of the above, and knowing that sponsorship of Ol'
Blue, USA, demonstrated your company’s commitment
to highway safety. And let’s face it, perceptions
are critical when it comes to a company’s “public”
image and the sale of its products.
Consider further, that with growing
traffic congestion and road rage, highway safety is
becoming an ever-growing concern for motorists and
In May of 2002, this is what Michelin® said in one of its press releases . . . Michelin Americas Truck Tires (MATT) has contributed
$25,000 to Ol’ Blue, USA, a non-profit organization
dedicated to large vehicle safety. The Ol’ Blue program
has been endorsed not only by trucking industry, but
also by law enforcement agencies and schools nationwide.
“Michelin has supported Ol’ Blue,
USA since the program began in 1986,”
said Randy Clark, vice-president of Marketing, Michelin
Americas Truck Tires. “The core purpose of
Ol’ Blue is to educate the public, especially the
young people, about large vehicle safety and how to
avoid accidents. Safety is an important priority
at Michelin. We salute the efforts of RJ Taylor to
educate young people and we are proud to be a founding
sponsor of Ol’ Blue, USA.”
Ol' Blue, USA's funding comes from
its Sponsors; Shell ROTELLA T, Michelin Americas Truck
Tires, Alcoa Wheel Products, Webb Wheel Products,
Inc., Mid-America Trucking Show, International Trucking
Show and The Great American Trucking Show. In addition,
$10,000 Grant Donations to the “Big Wheels, Little
Kids” and the “Kids Safety Center” school programs
came in from Shell ROTELLA T and additional cash donations
came in from LOADS.org, TWNA.org, and Warren County
Kentucky. Ol’ Blue, USA also received "in-kind"
donations from Michelin Americas Truck Tires (School
Brochure) and Truck.Net (Hosting of our Website).
IRS 990 Tax Return for 2002 is on the Web at :
You can take great pride that your organization is one
of the select companies doing something for highway
safety. Our Brochure is on the Web at www.olblueusa.org/brochure/index.html
As detailed elsewhere, having your logo on Ol' Blue,
USA’s Rolling Billboard this year alone has
meant that some 2.8 million people have seen your
company name, and saw it in conjunction with highway
safety. This figure of 2.8 million does not include
the media of 2.2 million shown above.
the “investment” of your Ol' Blue, USA sponsorship
into 2.8 million, and you will see that the cost to
reach these people is minimal and quite a bargain!
Ol’ Blue, USA’s office is receiving calls and E-mails
from all over the nation asking that the Ol'
Blue, USA Safety Tour pay a visit during next
year's program. Copies available upon request. The
Safety Tour©, Safety Center© and Big
Wheels, Little Kids© safety programs continue
to expand in their quest for safer roads and safer
highways across the nation. Of course, in order to
expand, we look forward to additional sponsorship
our Board of Directors
Ol' Blue, USA's President and Board of Directors want
to sincerely thank each and every one of our sponsors,
donors, law enforcement and volunteers. Were it not
for all of you, we would not be able to carry on what
we all believe to be a most worthy and valuable goal:
"People Working Together For Highway Safety"®.
And finally, we want to recognize
some very special people who have devoted considerable,
time, effort and dedication in support of Ol' Blue,
USA and its projects. We couldn’t have had such a
successful year had it not been for Sam Eichenberger,
Pam Hagen, Cliff McHenry, David “Cabover” Kolman,
Beverly Steele, Kathy Harders, Sharon & Monty
Rhoades, Claudia Graser & Family, Ed & Carol
Ropp, Ofc. Greg Hardin, Trooper Monty Dial, Ofc. Harold
Barthe’, Deputy Aaron Brown, David Grizzell, Charlie
Detraz and staff from Trade Show Television Network
and Tom Kelley with Deadline Factory.
Photos taken by Stan Holtzman,
Larry Long, Gary Bricken, Bill Hudgins, Ed & Carol
Ropp and Don Rector.